Does it really sound that simple?
Wear safety seat belts to significantly increase the chance of surviving car accidents.

That's simple, but it's the message announced in various advertising campaigns over many different advertising methods during many, many years. All produced at an astronomical financial cost!

People are creatures of reminded habits who participate when threatened with economic loss.

Here's the message again:

That message has been heard, followed and saved lives, but it has been ignored to the deaths of many others.

The Click It…Or Ticket safety seat belts campaign primarily advertised an aggressive ticketing effort by local police departments.

The campaign doesn’t include shocking video footage showing ejected car accident victims. There aren’t many hard-hitting statistics such as:

We all pay.
Yet the “shock & awe” techniques have been used over and over in previous education campaigns. The choice to wear safety seat belts without threat of economic loss is a luxury.

The chances of receiving major injuries during a serious impact without a safety seat belt increase twenty-five times.

There must be other reasons why a person would gamble life and money over the use of a seat belt.

Surveys identify almost one hundred reasons why people choose not to wear seat belts. I'll examine the most popular reasons people give for not wearing a seat belt in the next issue.

Until then...